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Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The The bad news for the governing body comes amid a backdrop of potential turbulence in the future, with the European Super League proposals still hanging around, while broadcasters are facing difficulties amid the ongoing pandemic. Man United-mania set to blitz China again Gary Lineker, Alan Shearer and Micah Richards discuss the art of punditry and rank the best analysts, Three single Kiwi women are in search of the man of their dreams in FBoy Island NZ. Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be Masters said that a new approach might be taken for China when the rights for the 2010-11 season and onwards were negotiated. For the governing Communist Party, it represents a potential propaganda device as well as a prospective economic stimulus, hence the massive investment in their national footballing infrastructure. This is significant, and could be the key to China's aspirations of domination on the world stage. WebThe English Premier League (EPL) is widely regarded as one of the most exciting and popular soccer leagues in the world. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. Reports suggest he is now set to make it onto the list of the top-10 best-paid players in the world. statistic alerts) please log in with your personal account. Standard Digital includes access to a wealth of global news, analysis and expert opinion. Business Solutions including all features. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. The audience across Africa was 290m. commentary and analysis you can trust. and other data for a number of reasons, such as keeping FT Sites reliable and secure, Sports Media Watch. Comcast-owned network buoyed by rise in games averaging more than 1m viewers. These look a bit higher than might normally be expected. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. A footballing whirlwind in the eye of a tabloid storm Look at the actions taken as the Third Reich faces collapse in the final weeks of World War II. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. We use I was told by someone in the illegal streaming business that this is a huge issue outside of the UK but less so domestically. university This was up 21 per cent on the average TAD of 414,000 for 2020/21, not including exclusive Peacock streaming or Spanish-language broadcasts. Hop over to BT Sport for Leicester City v West Ham and youd have been one of the 460,000-832,000 watching the Hammers play much better without David Moyes being present. That match marking the most-watched game to kick off before 8 a.m. Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. Manchester Citys dramatic comeback victory over Aston Villa to secure the title posted a TAD of 955,000 viewers on the NBC commercial network and Peacock, marking themost-watched match from the final round of Premier League fixtures on record. in relation to Alexis Sanchez and Mesut Ozil. A record 1.3 billion minutes of NBC Sports Premier League coverage was also consumed on the NBC Sports YouTube channel. UEFA sign deals in three-year blocks for their football coverage, so while broadcasters are now locked in from 2021-2024, UEFA should be relatively able to cope with a drop in viewers for now. Sky said this marked the highest in-home peak for any match since Liverpool v Man Utd in January 2021 (4.8 million) and at the time was the highest peak audience of any match from the 2021/22 season. Sky Sports deal with the Womens Super League (WSL) also saw a 174 per cent increase in pay-TV viewing compared to last season. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. Sundays Chelsea-Liverpool on USA Network averaged a TAD of 1.04 million viewers to rank as third-most watched Premier League match ever on cable. Chelsea transfer news: The Blues will need to act smarter in the market this summer as a bargain offer emerges. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. When football resumed in the summer there was much PL instigated ballyhoo about how they had got their biggest ever audience on the BBC of 5.7 million for Southamptons kickabout against City. Clearly, the broadcasting industry is, as ever, keen to sell itself as super-popular. We have the history, the tradition, the football culture, and nothing will be able to usurp that, no matter how much money is ploughed into enterprising foreign leagues with pretensions to feasting at football's top table. President Xi Jinping has sanctioned massive state spending at a grassroots level, while the Chinese Super League represents an attempt to furnish the country with a domestic division worthy of its name. We want as many people Initially, it is a case of timing, and secondly, it is the intrinsic value of the product. In the following months, Chinese clubs signed Gervinho, Demba Ba, Graziano Pelle, Ezequiel Lavezzi, Hulk, Ramires and Jackson Martinez, to name but a few. So, how big a threat is China to European football and the Premier League? It was their primary subscription driver for many years, after all. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again revenue with good viewing figures. This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. NFL coverage and Joshua Buatsis fight against Marko Cali. Chinese clubs may not quite be at the point of prizing away Europe's key assets, but they are already managing to poach players of substantial ability at the peak of their careers. Incidentally, Amazon does not release figures for how many watched their games. In, Sports Media Watch. Its without doubt a much worse version of football without the crowd providing an atmosphere. These were players with decent domestic pedigree, all of whom could most likely have secured transfers to respectable European clubs. That strategy could potentially spell disaster for Europe's footballing hegemony, and this is why the Chinese Super League must be considered a serious threat to the established order. BEIJING: Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again from next season in a move welcomed by the league's commercial director on Tuesday. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. The Chinese government has hardly been shy in setting out their vision of the nation's sporting future, with a decade-long plan in place to make China a behemoth in world football. This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. The If you did, youd have been counted as a viewer up to 10 times. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. You may change or cancel your subscription or trial at any time online. Change the plan you will roll onto at any time during your trial by visiting the Settings & Account section. This is more than the MLS ever managed, and certainly upstages the achievements of less distinguished overseas leagues. Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. In the long term this may lead to a decay in numbers; it certainly isnt likely to lead to an increase. cookies Two stoppage-time goals, including a dramatic winner from substitute Diogo Jota, saw Liverpool's 4-3 victory against Tottenham Hotspur come to a frenetic The desire to witness the spectacle of Premier League was once again evident during the recent Barclays Asia Trophy. How to get into football - the most popular sport in the world, with clubs and facilities throughout the UK. There has been much talk of the broadcasting bubble finally READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. Several other countries enjoyed their highest-ever audiences for an individual match. READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. Has it crashed and burned or is it more popular than ever simply because a lot more people are at home and at a loose end? Date published: Wednesday 7th October 2020 11:14 - Sarah Winterburn. Asia accounted for more than 40 percent of the league's global audience with nearly one million fans tuning in, Masters said. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. Some of the viewing figures for the lower-tier Premier League games were quite low. With the Premier League working in partnership with independent research agency Nielsen Sports, broadcast and audience information has been compiled and collated from individual markets. In terms of transfers, wages and so on, the Premier League and its European associates are already suffering from little short of hyperinflation. Far from another retirement league in which ageing players can grab a final payday, the Super League is now snatching major targets from underneath the noses of European clubs. Sky reportedly paid 4.2bn to gain Read about our approach to external linking. It is surely self-defeating. In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. When it comes to the latest overseas league to take on the old powers of Europe, there seems to be a comprehensive new strategy for overcoming the biggest and most illustrious clubs. In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. The USMNT Arsenal transfer target worth 40m Chelsea want to sign, Arsenal transfer news as the Gunners continue to line up midfielder reinforcements ahead of the summer transfer window, Transfer news LIVE: Arsenal wonderkid exit, Dybala to Tottenham, Bellingham twist, Leao headache, Transfer news LIVE: Catch all the latest transfer news including updates on Sadio Mane, Christian Pulisic and Devyne Rensch, NFL star JJ Watt answers Ryan Reynolds Wrexham question in huge Premier League announcement, NFL news as JJ Watt invests in Burnley with the Premier League-bound Clarets bringing in the former Houston Texans and Arizona Cardinals defensive end upon promotion, Chelsea can sign 10m Joao Felix transfer replacement Jose Mourinho loves for Mauricio Pochettino. With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. Afghanistan, Moldova, Turkmenistan, North Korea and Cuba were the five countries without coverage in 2018/19. Ryan Mason has already sparked a change in Tottenham player after Daniel Levy head coach call, Son Heung-min has now scored four goals in his last five games for Tottenham after struggling for form at the beginning of the 2022/23 Premier League season, Charlie Patino sale, relegation confirmed as 5.9m transfer completed - Arsenal loan latest, Latest Arsenal news includes updates on every single member of this season's loan army with the main focus being on Charlie Patino, Pablo Mari and Marquinhos, Who is Yunus Musah? Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing A contract has been signed with Tencent Sports after its Before Project Restart, around half of the weekends Premier League games were broadcast live. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. China has been the English top flight's most lucrative overseas television rights territory. Analysis and opinion from our chief football writer. ", A Premier League spokesman said: "Our international fan base and success is helping develop English football at all levels, something we should all be pleased about. It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. Then it is split between clubs dependent on how large the market they represent is, how many clubs there are from said market, the final position of each club in the previous season's domestic league, and the performance of each club in the Champions League. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Pub figures are currently marginal for obvious reasons. Mikel Arteta explains how he convinced Martin Odegaard to join Arsenal. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. We want as many people as possible to see Premier Leagues matches. While some of Europes other leagues may come across as staid, clinical or dispassionate, the British game has built its reputation upon the furious, dramatic and exciting contests that furnish its league. So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time. Arsenal v Sheffield United had a low of 743,000 and a high of 1.1 million: more typical of a non-big Sky game. Norfolk was second and Cincinnati was third. For the ninth consecutive year, all ten matches on the Premier Leagues final day were broadcast live simultaneously across Peacock and NBCUniversal networks. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. The latest rumours and stories from around the world of football. BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. These enterprises realise the value of the EPL teams as vehicles to promote their specific brand to a wildly receptive Asian audience. Manchester United played a friendly in Hangzhou on Sunday and Tottenham Hostpur, West Ham United and Hull City will be taking on local side Beijing Guoan in the biennial Premier League Asia Trophy in the Chinese capital starting on Wednesday. The difference with the Super League is that Chinese businessmen are not interested in making a profit from their clubs, at least not in a direct financial sense, but rather in gaining political capital by furthering the objectives of the Chinese state. We commonly define stats by in the Premier League era as though it is a world in and of itself, when really its just 28 years since a brand name change. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. Guangdong TV, which broadcasts to most of the nation, said last week it had paid Win TV 18 million yuan ($2.64 million) to show one Premier League game and a highlights package each week for next season. Statista. Ultimately, they have usually had to scale back their ambitions. READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. You only have access to basic statistics. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. Get latest scores and headlines sent straight to your phone, sign-up to our newsletter and learn where to find us on online. One only needs to look to the Teixeira deal to see how transfer costs are being forced ever upwards, while the power of agents, already an endemic problem in European football, will only increase as more cash changes hands. As the Rangers slip out of the top flight, another Malaysian-owned team, Cardiff City,take their place. It is understood the reasons for the termination were financial rather than political. However, Stephen van Rooyen, Skys executive vice president and chief executive offer, UK and Europe, has confirmed that Sundays finale was the broadcasters most-watched Premier League final day on record. What none of these numbers show however, and this should not be underestimated, is how satisfied viewers are with what theyre watching. However, the number of viewers on television at home have also dropped, meaning broadcasters globally will understandably be cautious when it comes to renewing their deals next time around. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. They'll see some of the world's best talent in thrilling matches played at packed stadiums.". The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent. Now, China has begun to tread on Europe's toes in even more emphatic fashion. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible domestic competition among the global public.